The company performance

According to Nicole Notat, “Performance is defined as an official statement recording a result achieved at a given moment, always with reference to a context, an objective or an expected result. And this, regardless of the field.”

Today, the business world is facing a variety of major challenges. From the challenge of fierce competition to major economic changes in the industry, to the globalization of the market, companies are facing various challenges and must react proactively. Depending on the level of performance of the company, it is not immune to all these challenges. Business performance therefore plays an important role because only businesses that are able to meet the challenge will survive the difficulties and seize the opportunities.

However, there is no single definition of the concept of performance. We can therefore observe multiple areas that condition the meaning of this definition:

  • In the strict sense of the term, performance can be defined as a numerical result, as an official statement documenting the result obtained at time T;
  • In the literary sense, the concept of performance seems to be one and the same as the concept of excellence;
  • In the physical sense, performance is seen as a “useful” effect in relation to the object that is its own;
  • In the sporting sense, performance merges with competition.

In this article, we will focus on defining business performance, as well as its types, criteria, and goals. Then, we will deepen the concepts of industrial performance and economic performance. Therefore, we will ask ourselves how and why to measure the performance of a company. Finally, we will draw a parallel with the Axiocap solution to highlight the gain brought to companies in terms of their performance.

Rédigé par Raïssa MAMANE
🕜 3 min

Dernière mise à jour le June 8 2023

Summary
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Summary of the article

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1. What is business performance?

Etymologically, the term performance comes from the Old French word “to perfect” which means “to accomplish, to execute”. Later, with the English verb “to perform” a wider meaning appears.

Business performance is a difficult concept to define. This is why Annick Bourguignon is trying to give a definition of it. It would be about “the achievement of organizational goals, regardless of the nature and variety of those goals.”

In other words, business performance represents the ability to achieve results by making optimal use of resources.

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2. The types of performance in business

There are 4 types of business performance:

  • economic performance;
  • financial performance;
  • Operational performance;
  • Social performance.

Pierre Barré develops the concept of global performance by noting that “the overall performance of an organization is an overview of its economic, social and environmental performance”.

In other words, overall performance is the sum of economic, social, and environmental performance.

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3. What are the criteria and objectives for corporate performance?

The main performance criteria of a company are as follows:

  • Sales and profit growth;
  • Profitability;
  • Productivity;
  • Operational efficiency;
  • Customer satisfaction;
  • Human resources management;
  • Innovation;
  • Social responsibility.

Dig deeper into the subject by consulting our article on corporate social responsibility (CSR).

Business performance goals :

An objective is a specific result to be achieved within a defined period of time and by specific means that are assigned. For a company to achieve its goals, it must be effective on the one hand and efficient on the other. It is effective if it succeeds in achieving the objectives pursued; it is efficient if the means used to achieve the objectives are minimized.

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4. What are industrial performance and economic performance?

Industrial performance allows above all to aim for operational excellence. This operational excellence equates to superior service, which requires reducing costs while developing an agile production approach. In other words, it is the ability to bring quality products and services to the market while minimizing production costs.

As for economic performance, it is presented as the ability of an organization to ensure its growth. It can be used in any type of organization: states, organizations, businesses...

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5. How do you measure the performance of a business?

To measure the performance of a company, it is necessary to rely on well-defined criteria called performance indicators, qualitative or quantitative.

The effectiveness of a company is measured by criteria that reflect the relationship between the results achieved and the set of goals. As for efficiency, it is measured by a criterion that expresses the relationship between the results obtained and the means used. The evaluation of the performance of a company must be carried out in all its aspects: financial, economic, social, organizational and social.

Generally, these performance indicators are categorized according to 4 axes:

  • The financial axis;
  • The customer axis;
  • The internal axis;
  • The market axis.

A company's performance can be measured in several ways, by:

  • Revenues;
  • Profitability;
  • Productivity;
  • Customer satisfaction;
  • Innovation.

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6. Why measure business performance?

Measuring a company's performance allows the company to increase its source of growth, development and excellence. In addition, measuring a company's performance makes it possible to assess the strategy, make informed decisions, improve efficiency, set goals, compare with competitors and report to stakeholders.

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7. How can the Axiocap solution allow businesses to gain in performance?

Axiocap allows you to manage independently and in record time all the dematerialization of the legal registers of your companies or those of your customers. Among the many benefits of our solution, our customers cite reduced costs, increased productivity, simplified communication, data security, and a collaborative workspace.

The solution also simplifies the management of general meetings, shares and shares.

Do not wait any longer and gain in performance thanks to Axiocap!

Open your account now here.

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Raïssa MAMANE
Jurist

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The company performance

What is business performance? How and why should it be measured? What are the criteria and types of performance in business? We tell you everything...

de Raïssa MAMANE

The legislation mentioned falls exclusively under French law. 🇫🇷